Once upon a time, the building ceramic industry because of the low threshold, and nicknamed "wash feet field" of the industry.
Indeed, not far from the past, in the tide of reform and opening up, as long as you dare to struggle, literally pulled several partners, to build a production line of ignition and put into production, the back is "printing money".
Now, if not experienced the young man s, also it is not difficult to understand the situation: small ceramic tile, low capacity, less competitive, products in short supply, ceramic market or a complete "seller's age".
Are also continue to deepen reform and opening to the outside, in the tide of ceramic industry gradually passed without the "smoke" s, even so we still can see constantly, the blindness of market economy and make a lot of people into the ceramic industry, especially since 2009, the brand growing, expanding production capacity, product homogeneity, fierce competition, product supply.
At the same time, we also see, with the "people who pushed into" is different is that many are on the ceramic industry chain enterprises also started a new expansion model, launch its own brand ceramic tile.
From the point of the whole industrial chain of production, the production and sale of ceramic tile can be said to be the largest links on the chain, the ceramic industry chain in distribution, chemical industry, and even many of the equipment enterprises, after a long-term development, want to make a breakthrough in the field of the original, is difficult.
And in the field of ceramic tile of brand promotion, because of its orientation is the national and global customers, as long as have a certain foundation and enterprise architecture, breaking the original enterprise sales in a short time seems relatively easy.
As a result, the ceramic industry chain has a higher, bigger, stronger on the ideal of ceramic tile, launch its own brand ceramic tile, become the important means of the original enterprise broken.
 
Of foshan ceramic fair twice a year, each session of exhibition can attract a large number of enterprises, new brands but also as an important platform to show it, including industrial chains of enterprises launched independent brand ceramic tile ceramic tile, this type of brand has become an important part of Chinese ceramic enterprises.The graph is the foshan ceramic expo China pavilion outdoor scene.
The dream-seeker
"Engaged in ceramic tile production, to launch our own brand ceramic tile is the dream of my life."
For the current ceramic industry chain of ceramic tile ceramic tile brand of operating companies, jean was chairman of brick of pottery and porcelain Liu Hongxiang profile of yourself in the first place.
In 1997, Liu Hongxiang from China has a long history of ceramic capital, after graduating from colleges and universities, with a group of young men with young dream, in the tide of reform and opening up together in the southland pottery - foshan, guangdong, passion to do the research and production of building ceramics.
After years of hard work, this group of people with lofty ideals have become a factory director, have become the envy of the industry's technical experts.Passion of youth, however, did not make this group of young men stopped continue to struggle with the pace of the pursuit of dreams.
After the 67 years of study, communication and summary, this group of people who had been ceramic professionals found that build TaoHangYe transformation from glaze tile expect the link is not very smooth, convergence is not very close, and this is the key link of product quality and the core of the design and color expressive force, if it can be for ceramic enterprises to solve this problem, whether individual or enterprise, development prospect is limitless.
So in 2004, Liu Hongxiang launched ai with this group of like-minded young people a ceramic glaze, glaze r&d manufacturing and research and development of ceramic tile production advantages, continuously push from glaze r&d manufacturing to the fusion of research and development of ceramic tile production each link.For a long time, the company with the stable product quality and innovative products obtained in guangdong ceramic tile enterprises.
In 2007, YiTao company in the industry powerful large-scale promotion of impermeable bottom glaze ceramic frit, making the quality of interior wall glazed tile had a revolutionary leap;In 2009, YiTao company all glazed ceramic tile was launched in the industry, half glazed ceramic, again opened a new situation of the interior glazed pottery comprehensive upgrade.
The growth of the time and time again, did not make liu peaceful stopped his team to continue the pace of progress, in the center of the circle to produce their own ceramic tile products, launch its own brand ceramic tile dream became his greatest wish.